ITU // LABS
// About

Sebastián Iturralde

Full-Stack Software Engineer & Search Architect. Building high-performance web platforms at the intersection of cloud deployment and next-gen discovery.


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Years Building
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Projects Shipped
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Platforms Live
Stories to Tell

// Philosophy
Building software is a lot like writing a story. You need structured architecture, zero wasted lines of code, and a seamless user path. Whether configuring high-availability servers or data indexing pipelines, the goal is the same: strip away the technical noise so only a brilliant, functional experience remains.

Sebastián Iturralde

Engineering & Design Philosophy


// Trajectory

Professional Trajectory

SEO & GEO Specialist

2026 — Present

BUOY

Own end-to-end web delivery and search architecture. Engineer high-performance Astro and Jekyll platforms optimized specifically for modern AI search engines and next-gen GEO discovery pipelines.

Frontend & Search Developer

2025 — 2026

Cosecha Roja Café

Built custom web infrastructure from the ground up for a high-volume B2B coffee machine importer. Engineered a targeted technical SEO strategy that scaled organic visibility to 20K monthly search impressions.

Search Marketing Instructor

2024

Instituto Superior Tecnológico Quito

Developed curriculum and taught intensive SEM and advanced SEO architecture. Trained future engineering and marketing professionals on keyword data models, search engine indexing, and ROI visibility frameworks.

Web & SEO Engineering Specialist

2023

hümmi marketing innovation

Overhauled agency CMS platforms to eliminate critical production bugs. Engineered data-driven technical SEO architectures that successfully delivered a 30% surge in organic traffic for flagship clients.

Web Solutions Engineer

2022 — 2023

GaelDS

Acted as the core technical resource for a US-based agency. Built and shipped end-to-end CMS web platforms, owned client hosting infrastructure setups, and managed rapid production system deployments.

Co-Founder & Web Operations Lead

2009 — 2022

Zitux

Co-founded a web agency delivering complex client platforms. Supervised DNS and hosting infrastructure, and spearheaded enterprise-grade operations including a massive legacy database migration for the Diario del Norte newspaper.


// Toolkit

Technical Toolkit

FRONT-END ARCHITECTURE

JavaScript / DOM / UI Expert
Web Audio API / State Advanced
Tailwind CSS / UI Systems Expert
Jekyll JAMstack / HTML5 Expert

BACK-END ENGINEERING

PHP / Laravel / CRUD Expert
C# / Java / OOP / SOLID Advanced
Python / Flask / Pytest Expert
MySQL Tuning / Auth Expert

SYSTEMS & INFRASTRUCTURE

Linux (Ubuntu / Debian) Expert
Nginx Web Server Config Expert
Postfix & DNS Management Expert
Server Hardening Advanced

DISCOVERY ENGINEERING

Technical SEO Architecture Expert
Data Indexing Pipelines Expert
AI Optimization (GEO/AIO) Advanced
LLM Mechanics & OpenAI Advanced

// Focus

Current Focus

Generative Engine Optimization (GEO) & Web Delivery

Leading end-to-end web architecture at BUOY. Focusing on building ultra-fast static platforms (Astro, Jekyll) engineered specifically to optimize visibility within AI answer engines and next-generation discovery pipelines.

Academic Systems & The Sandbox Ecosystem

Advancing core Computer Science coursework at BYU while expanding a personal portfolio of sandboxes—including AniStream, Fabrication Unit, and Cuarenta—to rigorously test new full-stack paradigms and clean code patterns.

High-Performance JAMstack & Automation

Maintaining zero-operating-cost, highly optimized static platforms like RelatoCorto.com. Continuously refining pipelines that integrate automated workflows, custom server environments, and rapid deployment frameworks.


Connect

Open to technical collaborations, architecture consultations, and interesting engineering challenges.